Whether you’re in the market for a personal injury lawyer, or just want to know the ins and outs of a good accident lawsuit, you’re probably familiar with the “hammer” lawyer commercial. As far as lawyers are concerned, it’s not surprising that the commercial has achieved a significant amount of success. After all, without clients, law firms cannot thrive.
During the past three years, ad spending for legal services on local stations rose 67 percent, according to WAVE-3 sales manager Bill Caudill. This means that the average Louisville TV viewer has seen 108,133 attorney advertisements. While this number may seem staggering, it’s actually quite low compared to the national average. In fact, according to a study by the U.S. Chamber of Commerce’s Institute for Legal Reform, Louisville ranked as the 49th largest TV market in the nation. During the first half of 2015, total local ad spending increased by nearly $8 million, compared to $7.5 million in 2014.
Although there’s no concrete proof that the ad was a success, a recent study by the U.S. Chamber ofCommerce’s Institute for Legal Reform indicates that it has. According to the study, the “Hammer” ad is one of the ten most popular legal advertisements on local television. In fact, this commercial aired in both English and Spanish, and it was able to bring in a whopping $8.5 million. While the commercial has achieved great success, it’s not the only legal ad on the air.
It should be noted that this commercial was actually made by Image Video Solutions, a company that specializes in television commercials. It was filmed at Fort Pike, New Orleans, and received more than four million views on YouTube. It also carries the claim of being the world’s largest ad.
The Adler firm has also been on the advertising block for some time. In fact, the firm has spent over $100 million on advertising, compared to the $3 million the company spent in 2011. This may seem like a lot of money to spend on advertising, but the firm has been able to make a splash in the legal industry by putting out a high-quality ad.
The “Hammer” ad also made an appearance on Last Week Tonight with John Oliver. It was the most expensive of the two commercials and featured a lawsuit, which Oliver said was the most important ad of the year. In the video, Oliver was impressed with the amount of effort the ad went into. The commercial is also the longest commercial to date, as it spanned over seven days and four states. In addition to the ad, Adler’s firm also made an appearance in the HBO series “Extract” as Attorney Joe Adler.
Although the ad has earned the title of “The Hammer” ad, the actual legal case is more complicated. The lawsuit cites several factors that could affect the outcome. The biggest factor is the statute of limitations. Although it varies from state to state, it can take up to two years for someone to get compensation after an accident.